Since server-side cookies wouldn’t pass through a full page cache like the one WordPress VIP uses, rtCamp implemented a solution that works with the full page cache. The focus of the first phase of the project, then, was to make LaterPay’s plugin conformant with WordPress VIP’s specialized architectural requirements.Īs a WordPress VIP Gold Partner, rtCamp was well positioned to help LaterPay do just that. In order to guarantee performance and security for websites at a global scale, all plugins deployed to WordPress VIP infrastructure need to meet a certain set of architectural requirements and coding standards. LaterPay’s innovative technology has changed the content monetization landscape and was thus an excellent fit for WordPress VIP’s Technology Partners Program. They engaged rtCamp to help them navigate the code review process that is designed to ensure performance at scale, security, ease of use for hundreds of millions of page views that VIP serves every day. Content creators, on the other hand, are fairly compensated for their work and often see an increase in conversions. This novel solution to digital monetization takes the risk off of consumers by providing them with a convenient way to purchase one-time access to digital content, often at cost cheaper than a cup of coffee. Since their inception in 2010, LaterPay has pioneered a third option – an access-first-pay-later model.
Subscription models, on the other hand, require the consumer to have a trust-based relationship with the provider, which is a chicken and egg problem for brands that are trying to provide a new, subscription-backed offering. While ad-supported content has a low barrier to access, it has come under increased scrutiny for targeting, data collection and privacy. About the Clientĭigital content has traditionally been monetized through a combination of ads & subscriptions. RtCamp helped bring LaterPay’s access-first-pay-later monetization model to some of the largest sites in the world through WordPress VIP.